How to Give a Great
Presentation, Even if You’re Super Anxious about It
Joel Schwartzberg
Joel Schwartzberg,
I recently worked closely with a
24-year-old client—let’s call him Martin—who was tapped to deliver a
five-minute presentation at his company’s annual Town Hall meeting. Martin had
never given a public speech in his professional life, but his accomplishments
impressed his supervisors, and they wanted Martin to share his success with the
rest of the organization.
Martin would have felt rightfully
honored and proud, but one dominant feeling dwarfed all the others: abject
fear.
With three weeks until the event,
that’s where Martin and I started—with his fear. Below, I’m sharing eight
pieces of advice I offered to help him manage his anxiety, build
an engaging presentation, and convey it with confidence.
- It’s not about you. It’s about
your point.
Many people would rather pour hot
soup over their heads than speak in public, but that aversion is not really a fear
of public speaking. It’s a fear of public humiliation—that you will somehow screw it up and
embarrass yourself.
But here’s the thing: Your
presentation is not a public speaking contest and you’re not being judged.
You’re not even a performer; you’re a presenter, moving important
concepts from your head to your audience’s heads. (That’s why you “deliver” a
presentation).
Shifting the spotlight from
yourself to your ideas can make you less anxious because it focuses you on your
real job—not to be amazing, charismatic, or entertaining, but to
effectively convey your point.
- Know your point
Of course, you must know
your point in order to convey it. But don’t make the mistake of confusing your
point with a broad topic or theme. Typically, your point is a contention that a
specific idea will lead to a successful outcome.
Once you understand your
contention, ask yourself four easy questions:
- What is the idea?
- What tactics make the idea successful?
- What is the impact of that success?
- What can others learn from that success?
The answer to those four
questions—supported by data, stories, or reasoning—is your presentation. Boom.
Adjust as necessary, but a
five-minute presentation means answering each of those questions for a rough
average of 75 seconds each. And so long as you make a point, no audience will
ever complain about you running short.
- Let your notes support you
Think of your speaking notes as
you would a shopping list: shorthand reminders (no complete sentences) of what
you need to cover and in what order. Your notes may be lengthy at first but
shorten them during your practice as you rely on them less and less.
Remember: Your notes are there to
support you, not script you. Audiences want you to relay your points, not read
them.
- Get loud
Whether you’re in a room or a
Zoom, volume is critical to making powerful points. In addition to making you
more audible, increased volume instantly conveys authority, confidence,
leadership, and competence.
I run an exercise in my workshop
in which I ask every participant to speak in a louder voice, then ask other
students to weigh in on the resulting differences in that person’s overall
impression. Universally, I hear reactions like “more assertive,” “more
confident,” and “more persuasive,” whether or not the speaker was, in fact,
more assertive, confident, or persuasive. That’s the value of volume.
- Be yourself
A day before his presentation,
Martin messaged me with a series of sudden questions: How often should I
gesture? What happens if I sneeze or say “umm”? Should I start with a joke?
My answer to all: “Be yourself.”
Audiences respond best to
authentic, even flawed human behavior because they can relate to it as fellow
human beings. Coming across artificial, on the other hand, breaks that
connection, reduces your engagement, and harms your reputation.
So if you’re comfortable
gesturing, gesture. If you need to sneeze, sneeze. If you’re funny, be funny. Being
your most authentic self will also best convey your personal conviction for your
points.
- Practice meaningfully
Effective practice is about
having your mind and your mouth act together to produce points. When you mumble
your presentation—as we often do when we practice—you’re only practicing one of
those two key elements. To practice meaningfully, say it out loud and in real
time. You don’t need an audience, a camera, or a mirror (in fact, avoid
practicing in front of mirrors entirely). All you need is time and space to run
through your full presentation.
This is also the only way to know
precisely how long your presentation will run.
- Turn nervous energy into excitement
Studies show that toggling from nervous
energy to excitement may be as easy as telling
yourself “I’m excited” every time you think “I’m nervous” because the reactions
are closely related. Try saying, “I’m excited. I’m excited. I’m excited” in the
minutes and moments before your presentation.
Chances are good you will come
across as excited, exuding passion for your point versus anxiety in your
performance.
- Kill Roy
Meet Roy. He’s the voice in your
head constantly trying to destroy your confidence, whispering things like,
“you’re boring them,” “this is not going well,” and “you’re embarrassing
yourself.” But know this: Roy is a liar. He’s the voice of your insecurity,
trying to make you feel more self-conscious, not less.
I hear Roy with my own ears
whenever a workshop student starts a presentation with “I’m pretty nervous…” or
ends with “Sorry, I know that wasn’t great.” The ironic thing is that these
presenters never came across as nervous or underwhelming. That’s just Roy,
doing whatever he could to sabotage the presentation.
The good news is that confidence is Roy’s Kryptonite.
Recognize that the voice in your head is lying and let your faith in your
abilities and your points diminish Roy’s impact until no one can hear him.
After lots of practice, Martin
eventually nailed his presentation, coming across focused, confident, and
passionate (which was confirmed in a follow-up survey including hundreds of
staff).
To the audience, Martin “did a
great job,” but he knows, I know, and you know that he succeeded not because he
was born a great public speaker or has a special gene for fearlessness. Martin
succeeded because he knew his point, his job, what mattered most, and what didn’t
matter at all.